Technology × Strategy × Creativity

From building solutions to understanding the problems behind them.

I'm Sreshta — a management professional interested in product, strategy, analytics and consulting, and the decisions behind the solutions we build. I enjoy breaking down ambiguous problems, understanding what matters to the people involved, and turning that into practical, actionable solutions.

Sreshta B in a formal setting
Sreshta BPGPM · Great Lakes Institute of Management
open to ideas ↗
PRODUCTSTRATEGYANALYTICSGENAICREATIVE PROBLEM SOLVINGPRODUCTSTRATEGYANALYTICSGENAICREATIVE PROBLEM SOLVINGPRODUCTSTRATEGYANALYTICSGENAICREATIVE PROBLEM SOLVING
04 / SELECTED WORK

This is the part
I'd love you to explore.

Product breakdowns, strategy cases, market work, analytics and prototypes. Each card gives you the context first — then the thinking, the work and the actual deliverable.

Tinder India strategy deck cover
Product strategy
01 · PRODUCT STRATEGY

Tinder India — Reigniting the Spark

Product breakdown · Primary research · Roadmap
The challengeHow can Tinder make the India experience feel safer, clearer and more relevant — especially when trust, intent and early interactions are getting in the way of sustained use?
HEART44-response surveyProduct strategy12-month roadmap
EP Biocomposites strategy deck cover
GTM strategy
02 · GTM STRATEGY

EP Biocomposites

Market sizing · Segmentation · GTM
The challengeHow can a sanitation-solutions business focus its private-market growth on the right customers, geographies and repeatable route-to-market?
Buyer archetypesMarket attractivenessGTM roadmap
FanCode ATP strategy deck cover
Sports strategy
03 · SPORTS STRATEGY

FanCode — From Matches to Meaningful Connections

ATP growth · Segmentation · Pricing · Retention
The challengeHow can ATP become more than match-day content — helping FanCode acquire, engage and retain sports fans through a deeper, year-round relationship?
Audience sizingPersonasPricingRetention
Influencer
IntelligencePRODUCT · GENAI · WORKFLOW
AI prototype
04 · PRODUCT + GENAI

Influencer Intelligence — Super Fantasy

Influencer discovery · Brief matching · Prototype
The challengeA high-volume influencer-marketing workflow was relying on fragmented briefs, manual profile search and repeated coordination. I explored how an intelligence layer could make discovery, matching and campaign preparation faster.
KOL intelligenceWorkflow designAI-assisted matching
RecognitionDATA → DASHBOARD
05 · BI & ANALYTICS

Employee Recognition Dashboard

Tableau · Data visualisation
The challengeHow can employee recognition data be turned into a management view that makes regional patterns, trends and comparisons easier to explore?
TableauDashboard previewTrend analysisMaps
03 / MY STORY

Why I work across
technology and business.

My MBA isn't a departure from engineering. It is the next chapter after years as an implementor - using that experience as a foundation to unlock the ideator within and understand the problems, people and decisions behind what gets built.

“What happens when an engineer becomes more intrigued by why a product is created and how it serves people, rather than the tech stack behind it?”

That shift is what pulled me towards management. I have always been curious across disciplines — art, music, dance, writing and events came naturally to me long before I studied engineering.

Engineering gave me structure, problem-solving and technical depth. Working at Accenture's Software Defined Vehicles R&D team then gave me a much sharper question: what is the human and business value behind the solution?

That is where product, strategy, analytics and business started feeling like the natural intersection of the things I enjoy. Great Lakes is giving me the immersion to explore that intersection through cases, teams, competitions, student initiatives and hands-on work.

What I bringTech depth + business curiosity
What I enjoyAmbiguous problems & clear stories
What I'm exploringProduct · Strategy · Analytics · AI
How I workUnderstand → structure → build → communicate
Problem solvingStakeholder managementResearchStorytellingPrototyping
04 / EXPERIENCE

Technical roots.
Broader questions.

Accenture gave me a deep technical foundation. What changed was the kind of questions I wanted to ask — not only how something works, but why it matters, who it serves and how a solution can be made useful.

ACCENTURE · SOFTWARE DEFINED VEHICLES R&D
Packaged App Development Associate → Custom Software Engineering Analyst
Joined: Aug 2023 · Promoted: Sep 2025 · Concluded: Apr 2026
PROMOTED
  • Identified CARLA integration requirements early, reducing estimated agent development effort by ~30% and avoiding rework in subsequent simulation iterations.
  • Led the team’s first Android Automotive 15 PoC, enabling evaluation of a new virtualization approach and accelerating technology assessment by several weeks.
  • Evaluated emerging technology platforms across capability, integration complexity and development effort; introduced Siemens ANA as the office’s first user and enabled 2+ teams to leverage reusable solutions.
  • Developed reusable solutions for recurring simulation use cases, helping 2+ teams avoid duplicate development and saving 100+ engineering hours across subsequent implementations.
  • Worked across 2+ countries and multiple functions to translate business and technical requirements into solution recommendations, supporting client discussions, GTM initiatives and solution presentations.
ACTIVE INNOVATOR · iASPIRE

A different kind of problem.

I contributed to design-thinking workshops around iAspire, Accenture’s internal employee onboarding platform. I brought firsthand user pain points into discussions with senior stakeholders and helped identify opportunities to make the experience more intuitive.

Design thinkingUser experienceInitiativeCollaboration
Sreshta presenting during an iAspire session at Accenture
05 / THE JOURNEY

A few chapters.
That shaped how I work.

Education, professional experience and student leadership have each added a different layer to how I approach problems, work with people and turn ideas into action.

2019 — 2023

B.E. CSE · Panimalar

Chennai · Computer Science & Engineering

Alongside engineering, I was Editor-in-Chief of the annual department magazine and coordinated online/inter-college events — an early mix of writing, organising and people.

AUG 2023 — APR 2026

Accenture

Software Defined Vehicles R&D

Joined as Packaged App Development Associate and was promoted to Custom Software Engineering Analyst, taking on broader ownership across technology evaluation, solution development and stakeholder collaboration.

2026 — PRESENT

PGPM · Great Lakes

Chennai · Management

Exploring product, strategy, analytics and business questions through cases, projects, competitions and hands-on work.

TODAY

Student Council

Liaison · Initiatives · Stakeholders

Work across students, program office, directors, committees and clubs — bringing issues forward, coordinating people and helping turn ideas into action.

Each chapter added a different way of looking at problems, working with people and getting things done.
06 / BEYOND THE RESUME
CURIOUS BY DEFAULT
A little bit
of everything.
Dance · Music · Singing · Baking · Cooking · Writing · Reading · Event organising

A little bit
of everything.

Outside work and the classroom, I like making things, learning new ones and staying curious. Dance, music, baking, cooking, writing and good conversations are all part of that.

Always up for a chai.

A new idea, a product debate, a case discussion — or just a good conversation.

LanguagesEnglish · Tamil · Hindi · Kannada
EducationPGPM · Great Lakes
B.E. CSE · Panimalar Institute of Technology
07 / CONTACT

Let's talk about
interesting problems.

If you are hiring for product, strategy, analytics or roles where technology and business overlap, I'd love for the work above to start the conversation.

CurrentlyPGPM · Great Lakes Institute of Management
Interested inProduct · Strategy · Analytics · Consulting
Emailsreshta.ft272009@greatlakes.edu.in
Based inChennai, India

The problem

What I worked on

    What this shows

    Output